Exploring Various Types of 2D Barcodes

2D barcodes have become a crucial element in our everyday lives, especially in fields like retail, logistics, and healthcare within New Zealand. Unlike their 1D counterparts that hold limited data, 2D barcodes are capable of storing vast amounts of information within a compact space. This article delves into the several types of 2D barcodes in use today, highlighting their distinctive features.

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Common Types of 2D Barcodes

Various 2D barcodes are in common use, each with specific features and applications. The most prevalent types are QR codes, Data Matrix, and PDF417. QR codes, or Quick Response codes, find extensive uses in marketing and advertisement for their capacity to embed URLs, contact info, and texts. Data Matrix barcodes are favoured in manufacturing and logistics for inventory and tracking purposes. PDF417 barcodes, conversely, are adept at encoding vast data amounts, including government IDs and drivers licences.


QR codes are square barcodes with black modules in a square grid against a white backdrop, scan-able via smartphones or dedicated QR scanners. Data Matrix barcodes consist of black and white square modules in a grid, offering versatility and the ability to store ample data, making them suitable for high-density encoding needs. PDF417 barcodes can encode large data volumes, including texts, numbers, and images, and are widely used where storing extensive information in limited space is essential.


The Future of 2D Barcodes: Digital Link

Digital Link 2D Barcodes represent the next generation of barcodes. They generally take the form of QR codes or Data Matrix codes encoded with a Digital Link, linking users directly to extensive digital product information. They can function like traditional 1D retail barcodes (EAN or UPC) at the Point of Sale, displaying the product's GTIN, description, and price.

It's expected that by 2027, all retailers in New Zealand, following the USA's lead under the Sunrise 2027 initiative, will update their POS systems to support 2D barcodes. This trend is also picking up globally. Since 2021, DataMatrix codes with Digital Link, and QR Codes with Digital Link, have been recognised for use at checkouts.

Manufacturers in New Zealand, the USA, Australia, Europe, and globally are beginning to include Digital Link 2D Barcodes in their product labels and packaging.

Over time, the traditional 1D barcodes (UPC and EAN-13 codes) will be phased out entirely in favour of Digital Link 2D Barcodes, contingent on the worldwide adoption of 2D barcode technology in POS systems.

Get Started with Digital Link 2D Barcodes

2D barcodes are invaluable for businesses aiming to enhance their efficiency and operations. Knowing the various types aids companies in selecting the most suitable ones for their needs.

For businesses interested in developing and managing Digital Link 2D barcodes, consider partnering with IBN Link. Visit https://ibn.link/ for more information on their barcode solutions and how they can advance your business.

Discover the benefits and ease of utilising 2D barcodes by visiting IBN Link and delve into a realm of digital efficiency.