In today's digital age, 2D Barcodes have become increasingly popular in New Zealand for providing quick access to information. A crucial element in enhancing the potential of 2D barcodes is the use of Digital Link URLs. These URLs enable the linking of dynamic content to the barcode, facilitating a seamless user journey. In this article, we delve into the fundamentals of Digital Link URLs for 2D barcodes and offer guidance on creating one.

What are Digital Link URLs for 2D Barcodes?

Digital Link URLs are web addresses encoded into a 2D barcode, enabling users to directly access online content through their mobile devices. Unlike traditional barcodes that link to a static webpage, Digital Link URLs can be instantaneously updated to deliver the most current information to users. This characteristic makes them perfect for marketing campaigns, product promotions, and event ticketing. Information such as batch number or best before date can be encoded into the URI.

To create a Digital Link 2D barcode, we recommend utilising a 2D Barcode platform like IBN Link. This service allows for the encoding of various Digital Link URLs into a 2D barcode. By employing IBN Link, you can personalize your Digital Links to uniquely engage with your customers (and other elements of the retail supply chain) in novel ways.

Step-by-Step Guide: How to Create a Digital Link URL for a 2D Barcode

1. Sign up for an account with IBN Link by visiting the IBN Link website. Once registered, you'll be set to begin crafting your Digital Links and 2D Barcodes.

2. Complete the "Add a Product" Form in the top menu. Fill in the product details, then in the "Product Links" section, insert the URL(s) you wish to encode into the 2D barcode.

3. Generate your Digital Link and 2D Barcode. Test the barcode to confirm it redirects users to your desired online content. Display it on your product packaging or label.

For further details, please refer to the 'Get Started with 2D Barcodes' page on IBN Link. By adhering to this guide, you can generate a Digital Link URL for your 2D barcode and unlock myriad opportunities for engaging your audience. Whether it's launching a new product, announcing event information, or conducting a marketing campaign, Digital Link URLs provide a streamlined and effective method for connecting users with online content. Start leveraging IBN Link now to fully utilise Digital Link URLs and elevate your barcode campaigns.